Need help justifying video as part of your marketing strategy? In 2018, Wyzowl conducted a survey of marketers and compiled the results into the State of Video Marketing report. A few stats caught my eye and I wanted to give you my thoughts as to why they matter.
Read MoreProducing the videos is only half the journey. Getting people to watch them requires a strategic approach. You need to understand your audience, know when and how to release the videos, and carefully curate them over a period of time.
Read MoreWondering how do you take online video for your organization to the next level? How do you make it an integral part of your strategy? Justin Schauble of New District Media and I recently spoke at an American Marketing Association, Washington, DC Chapter event where we broke down the key components to executing a successful online video marketing strategy.
Read MoreOften when I speak with clients about producing video, there’s a lot of emphasis on the narrative of the message. Much of the intense focus and back and forth is about what’s going to be heard, either from voiceover or by interviews from subject matter experts. That's all well and good except little thought is given as to what we’re going to SHOW in the video. That’s where I often recommend motion graphics as a solution.
Read MoreConferences and meetings are great venues for learning, networking, and exchanging valuable information. There are usually hundreds, perhaps thousands, of thought leaders and subject matter experts in one place. Don’t miss the opportunity to capture a year’s worth of video content for your organization. Let’s explore how conferences and meetings can serve your audience all year long.
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