In the media business, there’s nothing more important than the relationship between you and your clients. That connection can catapult your business to a whole new level of success or it can curtail your interests significantly. Here’s a quick story from a number of years ago that has really helped guide my outlook on client relationships and their projects.
Read MoreOne of the things I learned long ago was not be too cavalier in my thinking when approaching projects with a large scope. It’s very easy to look at a project and think, “Oh I can do that…and that…and that” and you can end up in over your head very quickly. That’s why it’s important to understand the power of collaboration.
Read MoreCreating video is a complex process. There are so many factors and decisions that need to be made. It can be very intimidating if you’ve never gone through it. When meeting with clients, I like to talk about our process, break it down, and try to answer as many questions as I can. The more you know about the process, the easier it is to make informed decisions on how to wisely spend your budget dollars.
Read MoreNow that we’re a few weeks into the new year, it’s the perfect time to look at your small business as whole and re-evaluate your on-going strategies. By taking a step back and looking at everything you, it helps put things in perspective and allows you to ask: Is there a smarter way to do this?
Read MoreInterviews are often the building block of your content. When captured in a manner that serves the story, the look of an interview helps keep the audience engaged. I recently spoke at Government Video Expo in Washington, DC where I discussed creative approaches to a simple talking head. Here are my 10 tips for taking your lighting to the next level.
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